Goodyear Cotton Bowl Classic

Jim Brock ruled the roost of college football for 14 years as Executive Director of the Cotton Bowl Athletic Association. The bowl industry's premier public relations man, Brock was literally on a first-name basis with the rest of the world. No such thing as a stranger. Everyone he met he called Hoss. In time, the moniker became his own. Armed with his ever present cigar, Hoss Brock was the master of working his way through press boxes around the country with his celebrated Cotton Bowl charm, always promoting the merits of college football in Dallas, Texas on New Years Day. Texas hospitality was his chief commodity and nobody did a better job of selling it than Jim Hoss Brock.